| Organisers Diary
2
Although 2009’s financial climate is not the time
to start a new event Janet Plant organiser of the new event at Brand Hall,
looks at her hopes and fears for Sponsorship during the coming season.
By the time you read my diary the season will only be
a few days away. At the beginning of 2008 when Brand Hall was just a dream,
the credit crunch had not been heard of. 2009 has already seen our world
turned upside down, jobs, factories and Banks have been lost. We move
into the spring uncertain but determined that our fighting spirit and
help from our supporters can carry us through.
Sponsorship has always bridged the gap between the income
from entries and the cost of producing an event. Organisers must deliver
promises to Sponsors, our past reputation has only been possible with
financial support.
I was fortunate enough to have lunch with Roy Burek, Managing Director
of Charles Owen & Company, who has been manufacturing safety products
for equestrian athletes world-wide since 1911. Charles Owen has been long
standing supporters of the British Pony team and the British Pony Championships
which is the final trial to select the team for the European Pony Squad.
The conversation turned to how events could help Sponsors in return for
support this is an area with a very fine balance. I cannot tell you the
feeling when just a few months later Roy Burek’s statement arrived:
- “We are thrilled to continue our support of such a valuable partnership,
it’s so important to give our future Olympians the experience of
competing for their country at this level. We are proud to build long
term relationships and we continue to work with and support many of these
riders as they progress through the ranks”. Previous dual, Junior
European Champion Laura Collett and current European Champion Emily Llewellyn
are both part of the Charles Owen team. At this point I new Brand Hall
had its first titled Sponsor, we were up and running.
Over Christmas plans for Weston and Brand Hall courses
were completed, budgeted and scheduled into the work plan. I have a wish
list, a must have and would like to have, if Sponsorship is short some
plans will go on hold. This will put pressure on our Course Builders who
do a fantastic job, working at more than one event, balancing their work
load, allowing for weather and still each course is ready year after year,
a Jack of all trades no other tradesmen I know ever come in on time.
Competitors looking for value can appear disappointed,
so in 2009 some understand that events will struggle when few acquiring
a full Sponsorship quota. Finances are only part of the equation, supporters
and volunteers are the back bone of the event. Each and every competitor
can help, life is demanding and time always short but even half a day
would be welcome.
Kendal Ruck the father of Gina Ruck European team Silver
medallist, has always supported behind the scenes. When we were under
pressure he sent 2 workmen for a day they cut birch and Christmas trees
and knocked hundreds of white stakes in, Kendal has already offered his
support at Brand Hall. North Staffordshire Hunt’s ex Chairmen, present
and ex Masters have also pledged their support. This is a great start
as all sides from Equestrianism will need to hold together in 2009.
Photo attached
Gina Ruck 2008 National Pony Champions receiving her prize from Lisa Gregory,
Charles Owen UK Sales manager.
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